Do you study about how Facebook Group influence the attitude (cognitive, affective, and behavioral) of its member? According to the media exposure. What kind of theory that would be suitable to do that research? Is uses and gratification ok?

25 Jul 10

Sorry, I'm not a psychologist. There are plenty of great scholars out there who do fabulous psychological work but I'm not one of them. I'm an ethnographer whose work draws on theories from cultural studies, media studies, and sociology.