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    1. Liene

      You can get a customized template for blogger (Rainy Day templates does a great job) so for design only, you wouldn't need to switch to Wordpress. There are some other tech applications that Wordpress can run that Blogger is limited in, so switching could be wise from a tech standpoint depending on what you need/want the blog to do for you.

    2. Liene
    3. Liene

      Technically, it means that it is a professional who plans weddings for celebrities. Others will use it if the client is a local celebrity, like the host of a morning TV or radio show. Some planners use it very loosely and will even claim the title if there is a celebrity guest at the wedding, not the client themselves.

      In any case, for a planner to tell you they cannot plan your wedding because they only do celebrity weddings is downright rude and unprofessional. Every true "celebrity planner" I know has a mix of clients: celebs and not. Also, for what it's worth, every "celebrity planner" I know would never dream of giving themselves that title.

    4. Liene

      What Clients Love by Harry Beckwith (and really, anything by Harry Beckwith).

      The E-Myth Revisited

      Blue Ocean Strategy

    5. Liene

      I used a tool called WriteRoom that blacked out everything on my screen except for the text I was working on. This allowed me to work on the book's text without distractions of the Internet or other windows.

      I also use an iphone app called ambiance when I work which provides white noise so that I can help focus (rain on porch is my favorite option on it). I find that if I listen to music while writing, sometimes a lyric or two gets written in to my text - very out of place - since my brain is split in what it is focused on.

      Whenever I needed to further research something that came up as I was writing, I'd make a note right in the text and enclose it in brackets [ ]. Then I would go back later and research it. This helped me stay in the flow of writing and I didn't have to interrupt that to look something up.

    6. Liene

      Every magazine and blog has different requirements, so I'd recommend contacting the ones you want to submit to in order to find out exactly how they want photos and any text provided to them.

      That said, most editorial outlets want to publish detail shots because those tend to be the most relevant to brides-to-be in their planning/gathering ideas process.

    7. Liene

      Pro: It can show off your design talent, if your planning company also does design.

      Con: It can limit your brand in the mind of the client as to what you actually do, especially if your focus is on planning and not design.

    8. Liene

      Pro: It can help ensure that the people you're meeting with will respect your time since it has a monetary value attached to it. People are less likely to no-show or cancel if they are paying to meet with you.

      Con: It can be a bit off-putting to clients, especially if none of your competitors are charging.

    9. Liene
    10. Liene

      There are several planners who have contracts with venues to be their exclusive coordinator and it a very profitable alternate stream of income for them. This means that whenever the venue gets a wedding, the planner's company gets to manage it.

      This can work really well if your business is set up to handle volume (meaning associate planners). If you are going to go this route, I'd recommend making sure all of the hard questions and everything in fine print is on the table before signing any agreements. Who has to cover liability insurance issues - you or the venue? How will your brand be represented? What will the fees be and does the pricing model help your brand or hurt it? You may also want to consider having a spin off brand name that isn't your main brand name, depending on the scope of services the venue contract requires.

    11. Liene
    12. Liene

      The number one misconception, and one that is perpetuated by many wedding blogs and magazines, is that wedding planners and wedding designers are the same thing. They're not. If a bride hires a planner who is great at design but not at logistics, then her wedding is more likely to be a disaster. A good planner knows fire code and OSHA regulations, the generator size needed for a tent with a band, how much space to calculate for a dance floor depending on the number of guests, the state's liquor laws, etc. These are all skills that can't be seen just by looking at a photo gallery.

    13. Liene
    14. Liene
    15. Liene

      That number is not accurate at all and I am not sure where it is pulled from. In most cases I've seen, a blog's subscribers can be anywhere from 3-7 times that number in reader.

    16. Liene

      The Startup Business School site offers a free step-by-step guide to developing a business plan and allows you to save it as you go along. http://www.startupbusinessschool.com/

    17. Liene

      Unfortunately it is not less cutthroat than any other industry. I do feel however that it is socially acceptable to give false praise, so we see a lot of that on social media.

      There are a lot of amazing and talented vendors in the wedding industry (and most are ones no one has ever heard of outside their small circles) and there is a ton of mediocrity as well.

    18. Liene

      No, it is not normal. Any outlet that hosts advertising should be more than willing to be transparent with their traffic claims, whether that is print with some proof of their circulation numbers or online with screenshots of Google Analytics.

    19. Liene

      Hmmm, this is a good question and one that I think may have varying answers depending on when you ask me. Today, off the top of my head though, I'd have to say:

      1. My stubbornness. This can be a huge weakness and I have to learn (it's an ongoing process) when to not be stubborn about certain things, but I think that same stubborn energy can be channeled into making things work. I hated cubicle life and refuse to go back and so that stubbornness motivates me to do whatever it ethically takes to make my business work.

      2. Sounds cheesy, but this quote from Marianne Williamson:
      "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, handsome, talented and fabulous? Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you."

      This quote is pinned to the wall above my desk so that I see it every day. Sounds dumb, but one of my major insecurities is that I will come across as too smart or too talented and that people will be scared off because of that or worse, think that I am trying to show off. It took me a long time to learn that true humility doesn't hide its gifts and if people don't like me on account of doing my best, then that is their problem, not mine.

      3. Keeping the posture of a learner. There is always more to learn and if you think you've "arrived", then all you have really done is chosen to settle. I love learning and so I study all the time - human nature, my industry, best practices in other industries, business, etc.

    20. Liene

Liene’s Bio

Social media marketing expert for the wedding and event industries. CEO of Splendid Communications.

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