Why the DIY theme this year?

  • SHiFT

    SHiFT is about empowerment, and at times of recession this is more important than ever.
    We're dedicating SHiFT, at the turn of this decade, to Doing It Yourself. To figuring out what "Do It Yourself" means to you.
    We want SHiFT 2010 to be a journey on how to empower us, as individuals, anywhere to thrive in this knowledge society we live in, simply using the tools and resources available. Our goal is to inspire you to find new and creative solutions to problems.
    During 2 days, along the conference, workshops, between the inevitable hall conversations and exhibitions we'll try to help clear the path on how to apply this DIY motto on four areas of expertise: Internet, Business, Design and Communication.

  • SHiFT