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asked by dnibsI have a lot of experience leading multi-agency creative teams and it can honestly be an extremely challenging process. Some of the things you have to do are:
Define roles and expectations.
Treat the process like you are leading one creative team and define roles for every agency in the process. They have to understand what they will contribute, when they will contribute it and who will be the decision makers will be. This has to be done because while it sounds good in theory that everyone will play an equal role, in reality that balance is almost impossible to find. Defining those role will stop any chance of any one agency bickering and bullying the rest and will keep the project on track.
Over communicate.
You have so many moving parts that things can easy get out a line so when I work in multi-agency projects I use a process that has 20-30% more status reports or check-ins than a project being done by just one team. That number is even higher if I am working through a project that is being done by a global collection of agencies because cultural, language and time differences can create more problems.
One brief. One strategy.
All the agencies can collaborate on it's creation but have everyone work off of one brief and one strategy to solve the problem. This will keep the process focused and create a sense of one team working on one project.
I know these answers are high level and possibly too generic but I hope it helps. If you have any specific challenges you want to share I can be most specific. -
asked by juliaboboolia
I went to the College of Visual and Performing Arts at Syracuse University where I studied Computer Graphics. I chose Syracuse because no matter what you were going to major in you had to go through a creative bootcamp your first year. Everyone had to study 2D design, 3D design, art history, issues in art, etc and then you could go into your major for the last three years. I think this was critical for my career because it gave me a really well rounded foundation and it concentrated on teaching you how to think and concept ideas. There are far too many schools who confuse teaching how to think and concept with teaching applications like Photoshop, Dreamweaver, Flash, etc.. Those applications are just tools to create ideas and nothing more. I have been hired and won awards because of the quality of my ideas and not because of how well I use Photoshop. So no matter what school you pick be sure their curriculum focuses on teaching you how to concept and have ideas because that is what is going to make the biggest difference in your career.
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Stephen Gates’s Bio
I’m a designer and second-generation creative director who has been in the advertising business pretty much my whole life. Learn more at StephenGates.com
