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All responses Most smiled responses
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This is not our area of expertise...go purchase Perry Marshall's book on Adwords...it's the Source!
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asked by swishdesign
Believe it or not that 'professional' is me...Timbo! They're actually not so hard once you understand the formula behind them. I studied a few and then threw caution to the wind!
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asked by iggypintado
I'm undertaking this project for a charity right this minute. My brief to them is that they share anything that is relevant to their cause...events, wins, challenges, where to donate, what they're currently working on, legislation, media coverage, blog entries, requests for help, daily happenings, article sharing....hope that helps Iggy.
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If I knew how to overcome competition, I'd bottle it and sell it!
That said, my simple answer to your question is to:
1. Ensure you understand the problems faced by those you want to sell to.
2. From this insight, create engaging messages that will have them picking up the phone wanting to know more.
3. Have a fantastic sales strategy in place that converts more than you lose.
4. Identify media channels that are highly targeted, cost effective and engaging.
5. Forget tour competition exists and tell your own story...extremely well. -
I think all social media should be checked regularly...I'm almost inclined to say daily! This doesn't mean one has to create content daily (though that seems a good idea), but you should at least check in daily to see if anyones made contact.
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Great question. I still don't know I'd these work or not. Yes, many online marketers use long form sales letters...but this doesn't make it right. I use them because what I was selling had a $997 price tag and I needed a medium that gave me the ability to share as much quality information as possible. The alternative was to create a mini website and I felt this was over the top and had less likelihood to convert.
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asked by PracticeParadox
Formspring has so far been a tertiary communications channel for me and my business...for no other reason that vie not found the time to give to it. That said, I do like it, as it provides a direct way to give back...and to showcase your expertise in your area of interest. I mention my Formspring during the podcast and include it in my email signature. It's like an ever evolving set of FAQs.
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asked by GreaterDesigns
Fortunately, all great marketing efforts aren't dependent upon one's personality type. First and foremost, get your message right before concerning your self with where to place it. Once you've got yourself a highly engaging message then put effort in to identifying ALL the places where prospects would seek information about a business such as yours. Then, and only then, place the introvert filter across them...and choose the communications channels that you feel 100% comfortable with. At some point, you are going to have to choose one or two that rveeals who you are...after all, people buy people. Right?
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Rob, given you're the expert in this field, I'm humbled by your question. In answering it, I'll leave the technical side to you and focus on the message. Here's three ideas:
1/ Film a series of voxpops whereby you film locals responding to a series of questions about the category in which you operate - This would be a " Hear what others have to say" series.
2/ Produce a series of 'How to' videos with the call to action being "To find out more contact ..."
3/ Run a referral competition where customers are incentivized for referring people via video... You could use something like Eyejot.com
There you go Colorado Mike. Cheers Tim. -
A month ago I would have said YES? Now, I'm not so sure. I think the better strategy is to have a home page that is so engaging that it makes people want to know more. To pick up the phone and ring you...so I'd be more inclined to have a FGA page by the phone... that's Frequently Given Answers.
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Our #1 piece of advice would be to make it clear what the bonus content is if they give you their contact details. Our #2 piece of advice would be to ensure that what your giving is of a very high perceived value. At http://smallbusinessbigmarketing.com/ we give a free marketing idea every week for one entire year to anyone who is kind enough to provide us with their name and email addy.
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As much as we love to give...a top 10 may just require too much gray matter! Here's our top 3 ...
1/ What's the biggest problem you face in the area in which we service?
2/ Where do they source information on your particular subject matter?
3/ If they were you, what would they do? -
Attend our INTENSIVE (see below) and you'll have more marketing options than you can poke the proverbial stick at. Seriously..you're a learning brand...don't be the plumber with the squeaky taps!
>> http://smallbusinessbigmarketing.com/intensive.html -
The higher the complexity...the less likely the sale. Make it simple for people...they'll love you...and give you their money!
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Building a podcast audience is something that happens over time. In fact, I would argue that building any audience is something that happens over time. The key is to offer a high perceived value at a low cost. And do it consistently. With my podcast we continue to plug away ...and now after 12-months and 22 episodes we have a global, warm audience in the thousands. So go ahead...choose a topic you're passionate about and start talking about it...interview others. It's fun and rewarding.
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Launching straight in to worrying about where they're going to place their message, instead of first putting the necessary thought in to getting their message right. Worry first about what to say before worrying about where to say it. Where to say it is largely determined by budget.
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Social media is all about having a conversation. Respond as soon as you can...but don't bust a gut getting to it. People understand that you're not 'on line' all the time. If you put pressure on yourself to respond quickly, you will soon loose interest in the social media channels you've chosen.
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Wow...another great question. Let's keep it simple...P A C K A G I N G is one of the best ways a small business can create real perceived value for their Clients. The fast food industry and the travel industry have known this for decades. Do it!
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Great question. Yes it is, but be patient with it. I don't believe FB is intuitive and does require you to go slowly. I use it for my marketing podcast and it's working well at keeping my listeners up-to-speed on what we're up to. Check it here >> http://www.facebook.com/SmallBusinessBigMarketing
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Small Business Big...’s Bio
High impact marketing advice for small business owners and charities on a low impact budget.
