Hi Ellen - When launching like you are, I find it helps to have a polished press kit prepared that you can email to bloggers and PR people alike. It should be simple & concise (even one page is fine), showing your logo, a short synopsis of your brand position (even if it's a vintage shop - what kind of vintage, price points, style, etc,) and how people can follow you. (Are you on Facebook, twitter, etc? What's the brand blog going to feature?) Then, prepare a targeted list of bloggers you think would be ideal for attracting your type of customers.

For me, I don't generally write about vintage much, so I'm not the best fit for you. But, there are MANY blogs out there that love this sphere - especially on Etsy.

Good luck with everything!