As an early adopter (at least in thought) of new tech, I'm not surprised, but rather expecting of it when I heard the news. We live in a world that is growing in desire for relevant, timely info, and these devices need your location and info to do just that. I believe if the user controls what info they put out there, and these 'concerns' would be much less of an issue. The bigger issue regarding personal privacy online is user stupidity. :)