Thank you! This has definitely been a process of self-discovery. The process is long, much longer than you may think. In the interest of keeping those relatively short here on formspring, I would say the first step for me was figuring out what kind of bride I want to attract. What that bride like? What is her wedding like? What would be my ideal wedding or client? That really guided my branding. Secondly, find an awesome designer who gets the concept of a brand vs. arbitrary logos. A good designer should be able to take your mumble jumble of wants, wishes and desire and make it into a cohesive brand. They should be able to translate.