Firstly, everyone doesn't know what he did. He was shunned by many months ago and was forgotten about. Now a new generation of twitters have appeared and are unaware of the incidents. Secondly, I don't really give a toss about my "personal brand". If people are offended about my opinions, stop paying attention to me. Faceless entities on the otherwise of the keyboard mean nothing to me and the people who know me personally know why I feel this way.