I used to be a fan, following Julia's blogs/tweets everyday, defending her to "the haters" and looking at her blogs and photos for tips on how to present my blog to readers.

There was a period of time when Julia offered useful content on her blog, especially for young female bloggers like myself. She wrote a lot about different social media trends that I wouldn't be as familiar with otherwise.

However, now that pretty much every individual and company has a blog, YouTube, Twitter, and Facebook profile, Julia needs to use those tools to share expertise on something other than herself. If she's creating an entire business out of being herself, then she should be more transparent about sponsorships and how NonSociety makes money.

Also, I think Julia should be engaging with her readership and critics more. Her tendency to get defensive and passive-aggressive in her email exchanges with readers won't help her get beyond being a web personality. Tumblr has made it easier to embed Disqus comments, and has a question and answer feature that's similar to Formspring.

I'm surprised by how little reading and/or research Julia does for somebody who works in media. For example, as a Sony spokesperson, she should be writing more about the technical aspects of each product she's promoting, as opposed to just posting pictures of herself with famous people while she shoots a commercial.

Also, her behavior towards her close friends and business partners comes off as very exploitive. Every person she features on her blog is another potential business partner or collaborator, as opposed to a flesh-and-blood person.

No person or topic seems to hold Julia's interest long enough to form a genuine connection. One day she's crazy about one romantic interest, new friend, or product, and then her attention quickly goes to something or someone else with no follow-up or explanation.

Overall, I think JA's most significant contribution to the Internet is Reblogging NonSociety.