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    1. ASIM SOOFI
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    5. ASIM SOOFI

      Thank you for your question and kind words.

      Most of the time, soft light can be achieved by just using available light and different camera settings, or diffusing the light source you're using. Most times when people use a flash, they are aiming it directly at the subject. The first thing you can do is bounce the flash, where you are redirecting the light to bounce off of a wall or ceiling to spill that light more openly across the entire frame. The second thing to do is controlling the power of the flash. Similar to exposure, a flash's output can be controlled by powering down by different stops. The best way to learn about your flash is to experiment with an object on a table and trying the different power settings on the flash. This will also require you to take into consideration the aperture, shutter speed, ISO, etc. Of course, you can learn all about your specific flash by reading your manual first.

      There are also many light diffusers on the market that soften the light as well by attaching to the flash, but I don't use any nor can recommend any at this time. I don't feel they provide enough value based on the high cost versus learning how to diffuse the light yourself. In the long run, you want to be the one controlling the light in any given situation. As a photographer, this is key.

      Sorry for the late reply but hope it helps. Good luck!

    6. ASIM SOOFI

      Between those two, without a doubt, go for the 50 1.2L and don't look back. You won't regret it! Your 17-40mm is a great zoom lens for that wide focal range and the 70-200IS is a phenomenal lens as well. You're on the right track...the 50mm will definitely save you in low light. Make sure you practice a lot when you do get the 1.2L. At wide open apertures, the depth of field (DOF) is not very forgiving. Be especially careful with focusing and recomposing wide open...that's can really throw off your DOF. With this collection of lenses, you'll have the entire focal range covered. Good luck!

    7. ASIM SOOFI

      Thank you Tahir.

      This surprises a lot of people, but I shoot with both Nikon and Canon. Here is a list of my equipment.

      Bodies:
      Nikon D3
      Canon 5D
      Canon 1DIII

      Glass:
      Nikor 200mm 2.0
      Nikor 50mm 1.4
      Canon 85 1.2L
      Canon 35 1.4L
      Canon 135 2.0L
      Canon 70-200 2.8L IS
      Canon 24-70mm 2.8L
      Sigma 15mm Fisheye
      Sigma 50mm Macro

      I prefer to work with my prime lenses and only use zoom lenses as a last resort. I always advise that the choice of lens use is based on your personal style along with the type of shot your trying to compose. When you have identified your style, you'll know which combination of equipment it will take to accomplish it. There are no rules!

      Whether a camera is 50 years old or is the hottest new release, the most important thing to remember about equipment is the one using it...you.

    8. ASIM SOOFI
    9. ASIM SOOFI

      Thank you for those kind words! I hope I am able to contribute in some small way to make others think on a much deeper level professionally and personally. I'd love to blog more, but I really think I would need a full time editor to keep my thoughts organized since I'm not as great of a writer as so many other talented folks out there!

      Personally, I love engaging with people, just like this question and answer format. I hope this will allow me to answer individual questions while others can also pick up some ideas at the same time..

      However, I've promised myself that I'm going write more than the 140 characters on Twitter and blog a whole lot more in 2010. So keep your eyes peeled! :)

    10. ASIM SOOFI

      The most important thing is to always be shooting. Both for clients and then a lot for yourself. If you're not booked, 2nd shoot with other local photographers you admire and respect. Keep sharing work on different online networks and surround yourself by those that share the same passion for photography. I would highly recommend a mentor you can get honest critique of your work and ideas too!

      Thanks for your question!

    11. ASIM SOOFI

      Biggest wedding so far goes into the teens. I booked it in my 3rd year of business.

      The key is not to be paid some large number, but to be paid what your time, talent, and quality of work is worth. Not to mention how others perceive the value of your product or service. This goes back into the concept of pricing, but that's much more detailed discussion of course.

      Thanks for your question Josh!

ASIM SOOFI

Baltimore, Maryland, Virginia, DC, Worldwide

www.asimsoofi.com

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