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You can email mark@weareandsome.com
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No it's not a fad for recruiting. But neither is it the god-send that some think it is. Networking has always been a staple way of discovering new business/contacts/jobs/ - social networking is no different (except for its great novelty value at the moment). Once it becomes mainstream then the over zealousness will cease.
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In short, possibly. There are those out there who specialised in Govt/Public Sector recruitment. Then, as that sector has been more buoyant than the private sector, others (but wisely not us) decided to concentrate on that sector for their new business growth too. So as there are now quite a few agencies in that now-shrinking market, there may well be some casualties.
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For brand building, newspapers still have value. After all, not everyone is trawling job boards to see what the market/companies are doing. Newspaper sales are holding up - so if you want to 'attract' their readership to your business then they can still work. For many, one-off positions however the better option can be advertising on-line (and we don't just mean doing a job listing) to create impact.
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Yes they do - but you have to make sure you use them properly. Think about how you list a vacancy. What it says especially. And don't forget to see what other means you can get people to your opportunity besides just in a Search listing.
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We think it's more to do with PR for the Dyson Brand and the personality of Sir James Dyson - he is the personification of the business. So it's more a case of 'employer personality' than 'employer brand' that makes Dyson what it is.
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Mark Rice’s Bio
I'm the creative partner of andsome - a creative marketing, design and employer branding communications agency. See our sister 'engagement' site for even more goodies: http://www.andsomepeople.com
