That is a great question! Unfortunately, it is one that formspring doesn't allow enough room to fully reply. I could quite literally write a book on this topic, and I know many that have.

Over the years I have learned there is no one approach to marketing. Depending on one's style, ideal couple, business model, etc., there could easily be a variety of approaches that work for one photographer and not another. As time goes on, you will find your marketing efforts will evolve as your business does, too.

What I have found most successful photographers do is to take a holistic approach to their marketing. They realize every aspect they are in contact with clients or potential clients they are marketing. They identify how they are unique and who their ideal client is. That message is delivered consistently across every facet of their business.

While the above concept is relatively straight forward, it is not easy. Marketing requires continual diligence and effort. It requires work! Go out and tell everyone you can about your photography. Find couples that enjoy what you do as much as you do creating it!

TIP: Often your ideal client is not one of your friends! Figure out how to get in front of those who are.