What DC is doing is mystifying. I can't without any certainty claim that it is a publicity stunt but lean towards this as an act of desperation on their part. A company rich in tradition shouldn't turn their backs on their exisiting fan base. Your view?
I don't think that DC is turning their backs on their existing audience, I do think they're trying to appeal to a wider audience, though. This isn't just a publicity stunt, though it may well be a desperation ploy--only time will tell on the latter. But this isn't about disrespecting the existing, dwindling DC audience, it's clearly about trying to get enough additional people through the door to insure that they'll still be a DC Comics in five or ten years.