I don't think the reality is either. I think doing something like this where they can make a big splash is absolutely necessary for them at this point. It feels very much like an "all-or-nothing" gambit to me. But it's not like Marvel is jst going to curl up and die; we're going to continue to publish all of the great stuff that we have been, and all of the great stuff that we've got planned. And anything that pulls more people into the stores is a good thing. I'll happily take DC on on the racks.