What's wrong with having a mission statement on a website? (Please respond in words a client would understand.)
The space and words given over to explaining what you would like to do would be better spent on doing it, especially if you are selling a product or service. Mission statements are to direct companies and not customers.
The values found in a company mission statement should be naturally weaved through what you offer and how you do it (on your site and elsewhere) so stating it *should* be redundant?
Actions speak louder than words and all that.
Relly Annett-Baker
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