I like Big deal, but whenever I see your line as a whole it seems a lot more like a bunch of tees rather than a line with any consistency. I think in the long run some consistency towards your brand lines would payoff significantly .
We have noticed this a bit recently and are working on streamlining everything a bit more and working on a more coherent line. I think as we started it has taken a while to really find out just what direction was best for us, as we wanted to offer something to everyone, our main aim when starting was to bring different genres and styles together as i was sitting there as a lover of all kinds of genres of music from, hardcore, metal, hip hop, grime, dubstep etc and there was a lot of clothing that was aimed only at the specific genre, so we wanted to try and bring everyone together a little, which i feel we have slightly with the range of different genres from bands we work with ranging from Francesqa to The Eyes Of A Traitor to Rizlo, but as we grow we know now we need to streamline it a bit more, i think you'l find in 2011 a more consistency within the Big Deal designs, especially as we have Marianne harris on board for all the photography. Also with the launch of our new website mid/end Jan i think that will help a lot.
